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There’s A Word for That: Hygge

A trip to an Ikea store will introduce you to all sorts of home products with odd-looking and odd-sounding Danish names seemingly taken from a Netflix fantasy epic — Kallax, Vihals, Brimnes, Tjillevips, Pansartax, to name a few. However, the most important Danish term that is so critical to Ikea’s success is not...


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