How to Create Comprehensive Buyer Personas for Your Brand

How to Create Comprehensive Buyer Personas for Your Brand

Are you able to identify the buyer personas of your business? Do you know anything about them?

It is essential to understand who your customers are before you can sell to them.

What are buyer personas?

Based on data and research, buyer personas (a.k.a. “customer avatars”) are semi-fictional representations of your ideal customers.

Consumers today pay more attention to personalized marketing messages relevant to their individual experiences than to impersonal advertising...