“An inch of time is an inch of gold, but you can’t buy that inch of time with an inch of gold.” — Chinese Proverb
A few years ago, during the last leg of my corporate sector career, I first heard of the demographic term, ‘money-rich, time-poor’. It hasn’t taken very long for this term to become commonplace and today it is used frequently by marketing departments of several corporations. Initially I found this term amusing but soon its profoundness dawned on me. Unlike other divisions, the marketing division of most corporations have significant insights into the subtleties of life although seldom it is that they use them for life-enhancing purposes.
Who are time-poor people and what is time poverty?